The Business Environment Of Toyota Cars Marketing Essay

The Business Environment Of Toyota Cars Marketing EssayBusiness strategy can be achieved by observing both internal and external environment factors of the organisation (Kotler, 2003). SWOT and PESTLE are tools to find out the position, status and the future of the business and its strategy, and the factors of macro environment highlights the present and future problems which may an organisation can suffer (Morrison, 2006).Environmental audit/scanning has been defines by Pilbeam  Corbridge, (2002) The process through which managers as the organisation strategists use different tools and perception to constantly gather and feedback information about the environment to inform decision maker. Moreover it has been describes that environmental scanning is linked with the performance of organisation because through environmental scanning the company will be in a position to get direction for the future present and may for future(Thomas et al, 1993).Below are the main factors which effect the environment of an organisation.