Problem: Increase marketing of Chiropractic Services.My aim is to bring strategies that will increase the profitability of your practice, while at the same time improving patient satisfaction and results. In the process of achieving these aims, I also seek to improve the public’s image of chiropractic care. First Recommendation: To increase profits and public awareness.Rational:Increasing profit is the main goal in any business. To help you increase profits I wish to provide advice in the following areas, as suitable:• debt reduction• retirement planning• overhead reduction• investment strategies• bankruptcy guidance• collection assistanceI feel that by using sound business advice in these areas you will improve your profits marginally. Together we will evaluate what products or services are making you money. We will decide whether other products or services should be promoted in addition or in place of current services. To cite a classic business planning question, “Are you making 80 percent of your profits from 20 percent of your offerings?
